Pre-sale for San Diego Big Latch On T-shirts

Probably one of the biggest requests we received last year at our Big Latch On was to sell T-shirts for the event. Now sure why we never thought of that idea because it was brilliant!

We are so excited to partner up with Garb Goods, one of our favorite local designers and screenprinters, to offer you a San Diego Big Latch On 2017 t-shirt or tank top.  

  • The pre-sale will take place from July 17th - July 27th and all shirts are $15.  
  • All shirts can be picked up at Wonderful and Wild starting on August 2 or you can pick them up when you sign-in at the Big Latch On event.  
  • We will also have a limited amount of T-shirts for sale at the Big Latch On event, for $20.

All proceeds will be donated to the San Diego Breastfeeding Center Foundation to help pay for lactation consultations for local low-income women.  

Ready to see the awesome T-shirts????

Click on your favorite shirt to be re-directed to the Wonderful and Wild website for purchase.

Global Big Latch On Event 2017

We are so excited to announce that the San Diego Breastfeeding Center and Wonderful and Wild are co-hosting a 2017 Big Latch On event!  For those who are unfamiliar with the Big Latch On, this is an event that started in New Zealand in 2005 during World Breastfeeding Week.  The mission of the Big Latch On is to protect, promote, and support breastfeeding women and each year groups of breastfeeding women come together at locations all around the world to latch on their children at a designated time and day in honor of this mission and to attempt to set a new record!  This year, our Big Latch On event will also serve as a major fundraiser for our non-profit organization, the San Diego Breastfeeding Center Foundation.

So, here are the details:


When is the Big Latch On?

The Big Latch On event will take place on Saturday, August 5, 2017 from 8:30am-11am.  The actual Big Latch On will take place at exactly 10:30am, so don’t be late!  

Where will the Big Latch On take place?

At Wonderful and Wild.  The address is: 1007 University Ave. San Diego,CA 92103.

Do I need to RSVP for the Big Latch On Event?

Yes, please!  Since we need 1 non-breastfeeding witness for every 10 breastfeeding mamas, it would be wonderful if you can RSVP before the event.  If you forget, please come anyway.

What is the agenda for the Big Latch On?

8:30am-10:15am - Registration and mingle.  Purchase tickets for our Opportunity Drawing; proceeds to be donated to the San Diego Breastfeeding Center Foundation.  First 100 attendees will get an awesome Goodie Bag!

10:15am-10:25am - Settle in and get ready to latch on

10:30am-10:31am - Big Latch On!

10:40am-11:00am - Opportunity drawing winners announced

11am - Event ends

What takes place at registration?

Each breastfeeding mom needs to register, with her name and email address, so that she can be counted during the event.  Also, each mom will decide whether she gives her permission to be photographed during the event.

What takes place during the Big Latch On?

8:30am-10:15am: Once moms have registered, there will be plenty of time to relax, mingle, and grab some coffee and breakfast at many of the local restaurants in walking distance.  You will also have time to purchase tickets for the opportunity drawing items.  Definitely bring a water bottle so you can stay hydrated.

From 10:30-10:31am, all of the participants will latch on their child(ren).  Each breastfeeding mom will be counted by one of the non-breastfeeding witnesses so that she can be accounted for in setting the Big Latch On record.

From 10:40-11:00am, opportunity drawing winners will be chosen.  Winners must be present to receive the gift.

What are the opportunity drawing details?

We are in the process of collecting items for our opportunity drawing!  Each Big Latch On participant will be given one ticket to enter the opportunity drawing.  Additional tickets can be purchased at the event: $1 for 1 ticket, $5 for 6 tickets, $10 for 12 tickets.  All money raised will be donated to the San Diego Breastfeeding Center Foundation to help pay for reduced-fee breastfeeding consultations for low-income breastfeeding families in San Diego.  If you have an item or service that you would like to donate for the opportunity drawing, please contact Robin Kaplan, at

Sponsorship opportunities!

This year we are offering Sponsorship Opportunities, at a variety of levels, ranging from Goodie Bag donations to official sponsorship of our event.  If you are interested in sharing your service or product with our local families, please contact our event coordinator, Liz Bradshaw at for more sponsorship information.  So far, we are thrilled to have the following businesses as sponsors: La Luna Health, San Diego County Breastfeeding Coalition, A Wholesome Home, Luludew, and Inspire Life Chiropractic.

How will the photographs be used after the event?

We are so thrilled that Ariel Dolfo, of Ariel Dolfo Photography, will be documenting our Big Latch On event for the fourth year in a row!  Photographs will only be taken of mothers who give permission to be photographed.  Group photos will be taken to document the event and sent with our final number of participating breastfeeding mothers, as well as placed on the San Diego Breastfeeding Center website.  

Looking forward to seeing you all there!  

Meet SDBFC's Newest Lactation Consultant - Nicole Kreps!

We are so thrilled to introduce you to our newest lactation consultant at SDBFC! Nicole Kreps joined us on April 10th and started to see her own patients on May 8th. Here is my interview with Nicole.  I can't wait for you all to meet her!

Nicole, tell us about yourself!

I was born in New Jersey but raised in the Los Angeles area. After high school I moved to San Diego to attend San Diego State University where I graduated with my Bachelors of Science in Nursing.  I worked as an RN in the Emergency Department, Intensive Care Unit, Recovery Room and as a critical care transport nurse. I have 6-year-old twin boys and a 4 year old daughter. After my youngest was born I took a couple years off to be a full time mom. I eventually complete my Lactation Consultant training at UCSD Extension and am happy to now be working in a field that I am passionate about.


What inspired you to become a lactation consultant?

I faced several challenges in attempting to breastfeed my twins. I was at the point when I thought I was going to quit, but then I remembered that I had been given the phone number for a lactation consultant. Working with her was a turning point for me. She was an important piece of my support network as a new mother. I would like to pay it forward and help other mothers overcome their challenges.

What are you most excited about working for the SDBFC?

I am excited to be part of a group of lactation consultants that are compassionate and knowledgeable. The SDBFC has a strong reputation and therefore also has a wide reach on the population of new mothers in San Diego. I have the potential to help a lot of people reach their breastfeeding goals.

What are your top 3 tips for a brand new breastfeeding mama?

  1. Surround yourself with supportive people. Whether it is friend or  breastfeeding support group being able to relate to other people who know what your are going through can be very therapeutic.

  2. When people offer to help, take them up on it. Having someone bring dinner or lunch is always a great idea. Keep your body nourished. Breastfeeding is hard work!

  3. Cut yourself some slack. We all have an idealistic image of how we would be as a parent and you will be getting lots of advice about what your “should” be doing. No one is perfect. We are all doing the best that we can. Do what works for you. Just keep trying and keep moving forward.

Welcome to the team, Nicole!

IRC Donation Drive Success!

Written by Anna Choi, BS, IBCLC

On March 1st, we asked our community of mothers, families, and friends to help us #givehope to refugee families in San Diego by supporting our effort to collect diapers and women’s hygiene kits for the International Rescue Committee in San Diego. Our initial goal was to collect 500 diapers and 50 hygiene kits in 50 days. Within the first ten days, we had surpassed our diaper goal and were overwhelmed with gratitude as more diapers and hygiene kits continued to be delivered to our office throughout the following weeks. We are thrilled to announce that our final totals were as follows:

3,050 Diapers

40 Women’s Hygiene Kits

$400 in Walmart/Target Gift Cards

We appreciate the generosity of everyone who donated during our collection drive and feel very fortunate to work with such a wonderful community of people. 

On Friday, April 28th, we delivered the donations to IRC staff, at their office on University Avenue, and were greeted with smiling faces and words of gratitude. Elated to see the many boxes and packages of diapers, IRC staff happily restocked their supply room shelves as they discussed how helpful it is to have diapers readily available for refugee families in need. Sainab Warsame, Immigration Case Manager at the IRC, was quick to comment on how nicely put together the women’s hygiene kits were and let us know of her plans to hand out a few of the kits to recently arrived Congolese refugee women on Monday, at the IRC’s Vocational ESL class.

Sainab Warsame, Immigration Case Manager, Anna Choi, and Piper Choi

Sainab Warsame, Immigration Case Manager, Anna Choi, and Piper Choi

“The hygiene kits will also be given to many women the day they arrive so that they have what they need to hold them over until we take them on a bigger shopping trip,” Chris Williams, Resettlement Director for the IRC in San Diego, tells us.

Chris Williams, Resettlement Director at IRC San Diego, Anna Choi, and Piper Choi

Chris Williams, Resettlement Director at IRC San Diego, Anna Choi, and Piper Choi

If you would like more information about how to make a one-time, or monthly, donation to the IRC in San Diego, please visit:

The San Diego Breastfeeding Center is also happy to continue to collect diapers throughout the year, to be delivered to the IRC on a quarterly basis. Diapers must be in sealed, manufacturer’s packaging in order to be accepted for donation. Larger sized diapers [sizes 4-6] are always in high demand and appreciated.

Thank you again for helping us show our support for refugee families in San Diego!

Meet SDBFC's Newest IBCLC - Debbie Murai!

We are so thrilled to introduce you to our newest lactation consultant at SDBFC! Debbie Murai joined us on March 6th and will be doing office visits starting today!  Here is my interview with Debbie.  I can't wait for you all to meet her!


Debbie, tell us about yourself!

I was born and raised in Southern California and grew up in Orange County. I moved to San Diego after marrying my high school sweetheart, Mark. I attended San Diego State University and enjoyed working at the Fallbrook Community Clinic. One month after graduating from the nursing program at SDSU I gave birth to my first child, Kyle. About 2 years later I had my daughter Katie and 5 years after Katie I had my third child, Miles.  I really enjoyed being home raising my kids, but I always had the desire to return to nursing when they went off to college. Now that my youngest child is attending college, I am looking forward to helping moms start their journey into motherhood too!


What inspired you to become a lactation consultant?

While  working at the community clinic in Fallbrook, I really enjoyed working with mothers and babies and this first sparked my interest in helping moms with their breastfeeding issues.  When I had my three children and dealt with the challenges and triumphs of breastfeeding, I knew when I would go back to the nursing profession, I would make lactation my focus.  


What are you most excited about working for the SDBFC?

I am excited about being able to help moms meet their breastfeeding goals. I am also really excited about working in the San Diego community.


Debbie family photo 2.jpg

What are your top 3 tips for a brand new breastfeeding mama?

1. For the first few weeks, ask for help with cooking and cleaning from your friends and family when they visit.  Spend as much time as you can connecting with your baby instead of doing chores.

2.  Trust your instincts.  There will be friends and family giving you advice with the best of intentions.  You can always listen to them, but do what works best for you and your family.

3.   Try to meet other new moms either through a breastfeeding support group or play group so you have other moms to get together with and share experiences.    


Welcome to the team, Debbie!