About Us

We relate. We understand. We’ve been there.

San Diego Breastfeeding Center was created to offer mothers in San Diego, and throughout the world, a judgment-free resource for qualified information and personalized assistance as they face the challenges of breastfeeding and parenting.  SDBFC was created in 2009 by International Board-Certified Lactation Consultant and mom, Robin Kaplan, as a source of ongoing support for other moms.  Robin says,I relate directly to the struggles and challenges of mothers of young children. Our mission every day is to help each mother reach, and surpass, her own personal breastfeeding goals, whatever they might be.”

Through a wide range of breastfeeding consultations, classes, clinics, support groups, online articles, and social media, we are your around-the-clock source for all things breastfeeding!

About Our Founder: Robin Kaplan, M.Ed., IBCLC


Robin Kaplan is an International Board-Certified Lactation Consultant (IBCLC), frequent media commentator on the topic of breastfeeding, and founding host of The Boob Group, a podcast about breastfeeding hosted on New Mommy Media. She launched the San Diego Breastfeeding Center in 2009 and is an established voice in the parenting world known equally for her knowledge about lactation and her commitment to supporting moms without judging them, a keystone of the SDBFC philosophy.

Robin completed her lactation consultant training and certification at University of California, San Diego. Intimately familiar with all things children and family, she also holds a Masters in Education from UCLA, a multiple-subjects teacher credential from UCLA, and a BA in Psychology from Washington University in St. Louis. Prior to working in the health field, she was an elementary school teacher and a museum educator at the San Diego Museum of Art.

Robin is an active advocate for mothers and their legal right to breastfeed (to get legislative updates, please join our newsletter!).  She is a prolific writer and presenter on breastfeeding topics. She was the founding co-editor of the International Lactation Consultant Association's (ILCA) blog, Lactation Matters, and a regular contributor to ILCA's E-Globe newsletter, and curates The Sanity Spot, SDBFC’s popular blog.  Robin is also the founder of the San Diego Nursing in Public Task Force and a newly appointed Take Action Ambassador for Best for Babes.

Robin offers in-person consultations for mothers in San Diego and throughout the world (via Skype), and teaches workshops throughout San Diego County, including UCSD hospital, UCSD campus, and The Birth Education Center of San Diego.  She enjoys working with families of all shapes and sizes, and SDBFC coaches birth mothers, as well as adoptive parents and lesbian partners, by offering education about induced lactation.

Robin lives in San Diego, CA with her husband, Jason, their two sons, Benjamin and Ryan, and their dog, Tilly. She loves cooking, traveling, hiking, going to the beach, social media, and teaching. 

Robin’s Story: In 2005, I entered the full-time “profession” of motherhood. My son, Benjamin, was born in July 2005 and I knew that I wanted to breastfeed him. After 19 hours of labor, 2 ½ hours of pushing, and multiple bags of fluids, Benjamin and I did not get off to a great start with breastfeeding. After 4 days of frustration, I called a lactation consultant and had her come to my home to assess what I was and was not doing. After 90 minutes of supportive advice and guidance, Benjamin was latching and eating and I felt relieved and empowered. Fifteen months later, my LC returned to my home to assist me with breastfeeding Ryan, my new baby boy. Again, after the consultation I felt like a new woman…confident, relaxed, and empowered. This confidence continued even through infant reflux, an over-active letdown, persistent crying, and returning to work full time.

In 2008 I decided I wanted to help new moms feel confident and empowered, just as I had felt after my LC visited my home. As new moms, we are fragile, overwhelmed, and hormonal. Any difficulty can seem like an insurmountable task.

Yet, the assistance from a kind individual can empower us to successfully defeat any challenge. My hope is that I can provide that same compassionate, non-judgmental care for my new moms so that they will feel empowered in their ability to breastfeed.

To contact Robin about a consultation, please call 619-606-2211.

To request a media interview with Robin about breastfeeding, breastfeeding legislation, breastfeeding in public, or other issues affecting young mothers, please email her at robinkaplan@sdbfc.com

Robin's Presentations

Lactation Consultants in Private Practice Conference: Creating Basic YouTube Videos for Breastfeeding Mothers, 2015

San Diego County Breastfeeding Coalition meeting: Connecting to Breastfeeding Moms through Social Media, 2014

Lactation Consultants in Private Practice: SocMed, So What?, 2014 

Praeclarus Press Webinar: Unlocking the Secrets of the Virtual Breastfeeding Culture, 2013

United States Lactation Consultant Association Conference: Today’s Mothers are All Thumbs: Using Social Media and Blogging, 2013

Your Natural Baby Fair: Managing Speed-bumps Along Your Breastfeeding Path, 2013

Lactation Consultants in Private Practice Conference: Connecting to Breastfeeding Mothers Through Blogging, 2013

San Diego Birth Network: Laid Back Breastfeeding, 2012

Moms in Business Unite Conference: Getting Your Message Noticed Using Social Media, 2011

Articles By and About Robin Kaplan

Lactation Matters: Breastfeeding in Public: When Did It Become So Controversial?, 2013 http://lactationmatters.org/2013/01/17/nursing-in-public-when-did-it-become-so-controversial/

Birth Swell: Blogging Tips for 2013: Interview with Robin Kaplan http://birthswell.com/blogging-tips-for-2013-interview-with-robin-kaplan/

Lactation Matters: Why Beyonce Nursing in Public is So Significant. 2012 http://lactationmatters.org/2012/03/13/why-beyonce-nursing-in-public-is-so-significant/

Lactation Matters: New Opportunities for Supporting Breastfeeding Mothers: The Boob Group Podcasthttp://lactationmatters.org/2012/09/27/new-opportunities-for-supporting-breastfeeding-mothers-the-boob-group-podcast/

La Mesa Courier: Overcoming Obstacles in Breastfeeding: http://scoopsandiego.com/la_mesa_courier/local_news/overcoming-obstacles-in-breastfeeding/article_e48b77d8-c104-11e1-bd19-001a4bcf6878.html

Robin's Television Segments

Fox 5 San Diego News: Breastfeeding in Public:  http://landing.newsinc.com/shared/video.html?freewheel=91059&sitesection=kswb&VID=24461244

About Ashley Treadwell, BA, IBCLC 


Ashley Treadwell is an International Board Certified Lactation Consultant (IBCLC), blogger on the topic of breastfeeding, and advocate for judgment-free breastfeeding support for all mothers.   A lifelong friend of founder, Robin Kaplan, Ashley joined the San Diego Breastfeeding Center in 2013 in order to provide support for new moms.

Ashley completed her lactation consultant training and certification at University of California, San Diego, including clinical training at the Sharp Mary Birch Hospital for Women and Newborns and the outpatient clinic at Kaiser Family Health Services. She also holds a Bachelors in Sociology from University of California, Davis.  Prior to joining SDBFC, Ashley worked in the human resources field.

Ashley offers in-person consultations for mothers in San Diego and throughout the world (via Skype), and co-leads a breastfeeding mothers support group at Baby Garten Studio.  She enjoys working with new mothers, providing them support and encouragement in their effort to nourish their babies through breastfeeding, as well as the transition to complementary foods.

Ashley lives in San Diego, CA with her husband, Tim, their two girls, Jane and Evelyn, and their dog, Grace and cat, Abby. She loves running, everything related to cooking and feeding her family, spending time with family and friends, and bad reality television. 

Ashley’s Story:  In 2007, after a 12-hour drug-free labor, I was handed my baby girl, Jane, and thought to myself “Phew!  The hard part is over!”  Little did I know that the next days, weeks and months would be the most challenging as I navigated the difficult task of breastfeeding my new baby.  No lactation support was available in the Brooklyn, NY hospital she was born in and I breastfed her for the first 2 days with a horrible latch that resulted in intense nipple damage.  I contacted a private IBCLC, who happily met me at our apartment as we brought our baby home.  She provided me with so much information and support, but I was in so much pain and experiencing so much anxiety that I made the decision to pump and exclusively bottle-feed my daughter.  So started months of double feedings, waking in the night to first feed a hungry baby, followed by pumping to make the next meal for her, not being able to leave my house for more than 3 hours at a time so that I could continue to pump regularly, and intense feelings of failure and guilt.  I felt sad that I wasn’t experiencing the bond forged by physically breastfeeding my baby and contacted the same IBCLC who had met me in the first days to help me transition Jane from bottled breast milk to breastfeeding directly.  After weeks of slow work, we were able to wean me off the pump and my daughter off the bottle – at 4.5 months of age, Jane began exclusively nursing and continued to do so until she weaned at 14 months.  I was so grateful for the patient support offered to me by the Lactation Consultant – she was as important as family and friends during that crucial time.

In 2010, my second daughter was born in San Diego and with so much experience from my first child, plus the AWESOME help and support of my life-long friend and breastfeeding guru, Robin Kaplan, I fell into breastfeeding much more naturally and comfortably than the first time around.  But I still experienced obstacles – supply issues and a new challenge I hadn’t experienced with my first – returning to work.  Without the help of SDBFC, these obstacles may have felt insurmountable.  Soon after, I decided I wanted to learn how to help women in the same way I had been helped with both of my daughters.

I believe that every mother deserves support and care of other women during the post-partum period – we all need a tribe!  I hope that as a lactation consultant, I can be a part of many mothers’ tribes in the years to come.

To contact Ashley about a consultation, please call 619-512-9350 or email her at ashleytreadwell@sdbfc.com

About Stacy Clifford, MPH, IBCLC, ICCE, CEIM, CHES

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Stacy Clifford is an International Board Certified Lactation Consultant (IBCLC), Certified Childbirth Educator (ICCE), Certified Infant Massage Educator (CEIM), and Certified Health Educator (CHES).

Stacy completed her lactation consultant training and certification at the University California, San Diego. In addition, she has expertise in maternal-child health and infant development, with a Masters in Public Health from Loma Linda University and four years experience as an Infant Developmental Specialist and Educator at Rady Children’s Hospital San Diego. 

Stacy offers in-person consultations for mothers in San Diego, teaches prenatal breastfeeding and newborn care classes, provides lactation support in the post-partum and neonatal intensive care units in the hospital setting, and provides lactation support at a local community clinic. Stacy is passionate about working with mothers and babies during their breastfeeding journey and committed to helping them reach their breastfeeding goals.

Stacy lives in San Diego, CA with her husband, Chris. She loves traveling, walking/hiking, going to the beach, podcasts, teaching, and spending time with friends and family.

Stacy’s Story: As a daughter of a mother-baby Registered Nurse who breastfed her own children, I believe I internalized the stories I heard growing up of my mother’s work helping breastfeeding mothers as well as her own breastfeeding experiences and challenges. During my graduate studies in Public Health, I went through extensive study and practicums of maternal, infant and child health including breastfeeding and nutrition and how health professionals could support mothers and overcome barriers. While conducting a lactation research study in Honduras, I spoke with many new mothers about their breastfeeding journey. This further opened my eyes to the challenges, questions, and joys new mothers face while breastfeeding and from there began my pursuit to support mothers during this important time of life.  

In 2011, I discovered that Lactation Consulting would allow me to integrate my passion, expertise, and experience in maternal and infant health, infant behavior and development, nutrition, and health education, while at the same time allowing me to help new parents in critical and practical ways- to achieve their breastfeeding goals.

After many years of working with parents and infants, I believe that all parents need and deserve compassion, support, and reassurance, especially during the post-partum period. As a Lactation Consultant, I hope to provide a listening ear and judgment-free breastfeeding care to every family I encounter

To contact Stacy about a consultation, please call 619-535-8828 or email her at stacyclifford@sdbfc.com

About Anna Choi, BS, BA, IBCLC (SDBFC Intern)

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Anna Choi is an International Board Certified Lactation Consultant (IBCLC), writer on the topic of breastfeeding, and advocate for breastfeeding families.

Anna completed her lactation consultant training and certification at University of California, San Diego, including clinical training at the Sharp Mary Birch Hospital for Women and Newborns and the outpatient clinic at Kaiser Family Health Services. She also holds a Bachelors of Science in Psychology and a Bachelors of Arts in Political Science from University of California, San Diego.  Her interest in working with infants and children began during her undergraduate studies in Psychology when she chose an emphasis in child development, and her passion for helping breastfeeding mothers arose during her own breastfeeding journey.

Anna will lead our Working Moms Breastfeeding Support Group, starting in August, and will offer in-person office and home visit consultations, starting in September.

Anna lives in San Diego, CA with her husband, Frank, and their two daughters, Piper and Paige. She loves traveling, hiking, reading, and going on adventures with her daughters.

Anna's Story:  When I was pregnant with my first daughter, I knew I was going to breastfeed her. I was naive, however, in my thinking that everything would just happen naturally, and that I didn't need to "prepare" for breastfeeding. I didn't even take a breastfeeding class or read up on what to expect! Looking back now, with all the knowledge I have, I just can't believe the mistakes I made, not setting myself up for success. My husband and I did so much to prepare for the birth: two separate hospital tours, a six week hospital birth class, a twelve week Bradley Method birth class, and a CPR refresher course. Breastfeeding though, I barely thought about it. Needless to say, when my daughter was born, I was ill-equipped to help her breastfeed. I didn't know what to look for in a latch, I wasn't certain how long or how often I should feed her, and I thought the excruciating pain I often felt during feedings was normal. We fumbled our way through the first month and she gained weight fine and my breasts survived. However, it all started to go downhill around the 4-6 week mark when her feedings became increasingly short, her weight gain slowed, and her colicky behavior intensified. As a new Mama, I had no idea where to find support. I took my daughter to her pediatrician, to urgent care, and finally to the ER, because I had no idea who to go to for help with breastfeeding. None of these visits helped us and I was told, "she's not losing weight, babies cry, she's fine." My instincts told me otherwise. Finally, I remembered that I had the business card of an IBCLC who had come to our Bradley Birth class and I called her for help. I can honestly say, she saved our breastfeeding relationship.

After my experience breastfeeding my first daughter, I was impassioned! When my daughter was a little over a year old, I began to research how to become an IBCLC and everything began to fall into place. I really felt as if I had finally found my calling in life. I enrolled in the Lactation Consultant program at University of California, San Diego and loved every minute of it. My internship experience confirmed my desires to be in this line of work and when I passed my board exam, I could not have been happier! Eight days after finding out that I passed my board exam to become an IBCLC, I gave birth to my second daughter. Needless to say, my breastfeeding journey with her was night-and-day different than the journey my first daughter and I took. I knew about all of the great resources available to us, I knew what to expect, what was "normal" versus what was cause for concern, and I was so much better prepared. When we needed help, I got it.

I am thankful for both of the breastfeeding experiences I have had and know that they've made me a compassionate and determined IBCLC. I want to help every breastfeeding woman I meet surpass her breastfeeding goals!