Awesome Opportunity Drawing at the San Diego Big Latch On Event!

So you thought you were just coming to the Big Latch On event to hang out with friends and latch on your kiddo, right?  Well, wait until you see all of the fantastic breastfeeding and pumping swag you have the opportunity to win at our drawing on Saturday!  

We feel incredibly fortunate to have the support of so many local businesses and national breastfeeding-friendly companies.  These businesses have graciously donated goods and services to help raise money for the San Diego Breastfeeding Center Foundation, our non-profit organization which offers reduced-fee private breastfeeding consultations for local low-income families.  Last year we raised about $2500 for our foundation at the Big Latch On event and we are hoping to DOUBLE that this year!  

Leading up to the actual Latch On, you will have a chance to purchase opportunity drawing tickets.  You will receive one free ticket with registration and the rest can be purchased for:

$1 - 1 ticket

$5 - 6 tickets

$10 - 12 tickets

$20 - 25 tickets

ALL proceeds will be donated to the San Diego Breastfeeding Center Foundation

At 10:45am, we will begin to announce the winners of each prize.  You must be present to win the prize.  For a full rundown of the entire Big Latch On event, please check out our Facebook event page

Ready to see what you have the chance to win????


Dr. Stanton Hom - New patient chiropractic package

Dr. Karin Nealon - $200 craniosacral package

Rumina - several Pump&Nurse bras and tanks

Tula - Free-to-Grow carrier and blankets

Nature’s Whisper - 3 yoga class package

Deanna Honda - free massage

Morgan Gates - one-on-one makeup lesson

Ashlee Hayden - free photography package

Hands for Life Ocean Beach - Mama and Me chiropractic package

Good Vibrations - Free first chiropractic visit

Micah Arsham - Free Acupuncture visit

Whole Family Wellness - Free Acupuncture visit

Nursing Noah - teething necklace

Becoming Peaceful - Free parent coaching session and free parenting workshop

Emily New - massage

Wholesome Home - Natural product gift basket

Inspire Life Chiropractic - Discounted first exam and book

Nutrition in Bloom - free classes and free private nutrition counseling session

Freemie - Equality pump with deluxe cup

Glamourmom - nursing tanks

Fairhaven - Milk saver and milk tray

Momzelle - $50 gift card

Bamboobies - breastpads and nursing shawl

Ardo - hand pump

Dairy Fairy - bras

Jay Elle  - breast pump bag

Mama Magic Birth - free elimination communication class

If you are unable to attend the Big Latch On this year, but would still like to donate to the SDBFC Foundation, you may do so through our website at anytime.  You can also choose us as your charitable recipient through Amazon smile.  Just one click and .5% of every Amazon purchase you make will be donated to our Foundation!

Call for Your Breastfeeding Stories!

This year’s theme for World Breastfeeding Week is Sustaining Breastfeeding Together, which really brings forth the collaborative nature of breastfeeding.  When I think about the components that shape a mother’s breastfeeding experience, the first thing that come to mind is support.  Who is part of her ‘Dream Team of Breastfeeding Support’?  Her partner?  Her family and friends? Her doctors and midwives?  Her lactation consultant?  Her local and online community? All of these connections shape how we view ourselves as a breastfeeding mother and how successful we feels about ourselves and our experience.  Since not all of us are fortunate to have a huge system of in-person breastfeeding support, online support can be critical.  

Over the years we have collected breastfeeding memoirs from our readers.  Our goal is to share the many different ways that mothers breastfeed, each story highlighting different challenges that may arise and how mothers are resilient and determined to find success, whatever that may look like to them.  

This August, in honor of the 2017 World Breastfeeding Week’s theme, we are sending out a call for YOUR breastfeeding memoir.  Would you like to share your story so that another mother may find support from and connection to your experience?  Did you overcome a challenge?  Did the support of another person help shape your breastfeeding experience?   



  • We will be collecting breastfeeding memoirs from August 1 - September 15, 2017.
  • Each memoir should be between 150-250 words and include a photo
  • Each memoir must be original content
  • All selected memoirs will be posted on the SDBFC website’s blog and be considered for inclusion in an upcoming breastfeeding book!


Possible topics, but not limited to:

  • Increasing milk supply
  • Going back to work
  • Overcoming breastfeeding challenges
  • Breastfeeding after a NICU stay
  • Breastfeeding after breast surgery
  • Tongue tie
  • Breastfeeding twins
  • Positive nursing in public experience
  • Full term breastfeeding
  • Tandem nursing


Feel free to post any questions in the comments.

Please email your original breastfeeding memoir and photo(s) to Robin Kaplan (


There are so many online stories of moms feeling like they’ve failed…. Let’s flood the Internet with stories of triumph!

2017 Ultimate World Breastfeeding Week Giveaway

The theme of World Breastfeeding Week 2017 is ‘Sustaining Breastfeeding Together’, which is probably our favorite theme thus far!  We know that all families benefit from a team of support to reach their personal breastfeeding goals and this year’s theme really brings that collaborative spirit to the forefront!  In addition to the in-person, online, and mom to mom support that the San Diego Breastfeeding Center and the Badass Breastfeeder offers, these amazing companies have been part of this breastfeeding-supportive team for families for many years and we are thrilled to partner up with them this year for our 2017 Ultimate World Breastfeeding Week Giveaway!

To celebrate World Breastfeeding Week 2017, over 15 breastfeeding-supportive companies have donated items for an enormous Breastfeeding Mom Prize Package, valued at over $2000!  First we’d like to introduce you to the co-hosts of the 2017 Ultimate World Breastfeeding Week giveaway.  Then, we’ll share all of the goodies that have been so graciously donated.

Meet Our Hosts!

San Diego Breastfeeding Center:  A judgment-free online and in-person resource for evidence-based breastfeeding information and personalized assistance for mothers facing breastfeeding challenges.  Founded by Robin Kaplan, M.Ed., IBCLC in 2009, SDBFC offers private breastfeeding consultations, classes, free support groups, and an extensive blog. In August 2016, Robin started the San Diego Breastfeeding Center Foundation, a 501(c)3 non-profit organization which offers reduced-rate lactation consultations to families with financial need.  

Badass Breastfeeder logo-OUTLINES.gif

The Badass Breastfeeder: The Badass Breastfeeder is a blog written by Abby Theuring, a social worker, writer, public speaker, activist, wife and mother of 2 who lives in Chicago, IL. The blog empowers mothers to breastfeed in public, and to breastfeed beyond infancy. It encourages moms and dads to trust their parenting instincts and helps parents develop the confidence to make important decisions for their families. It’s also the personal story of one family’s struggles through the ups and downs of attachment parenting. Unlike many parenting blogs, it paints an honest, authentic picture of the stressful moments that come along with being a parent. The Badass Breastfeeder is a global community of moms and dads who share their experiences so that we know we are not alone.

How to Enter the 2017 Ultimate World Breastfeeding Week Giveaway

You may enter the giveaway from August 1, 2017 - August 7, 2017.  On August 8, 2017, we will announce 1 lucky winner of the Breastfeeding Mom Prize Package.  Winners must live in the United States or Canada.  You can receive up to 33 entries into the giveaway by signing up for our newsletter, adding comments to this blog post, and checking out our social media.  

Now for the Prizes!

One Amaryll hand pump from Ardo. The Amaryll handle attaches three ways for the perfect, ergonomic way to pump right or left-handed. Amaryll is an efficient, easy-to-use and comfortable option when you need to pump on the go. Like our electric pumps, Amaryll does not "let go" of your nipple for added comfort and effectiveness.  Includes three breast shell/flange sizes (26mm, 28mm, 31mm) plus the Optiflow (26mm) soft silicone breast massage insert.

One $50 gift certificate to GlamourMom. The original expert in full support nursing bras built into stylish tanks and tops.

One Ayla All In One Nursing and Handsfree Pumping Bra from Dairy Fairy.  A lacy, supportive and comfortable bra for nursing and handsfree pumping. We make ingenious intimates for mama's milk. 

One Pump&Nurse Set from Rumina, which includes: 1 Pump&Nurse Tank and 1 Pump&Nurse Bra - style, color and size of winner's choice.  Rumina's Pump&Nurse bras and tank tops makes nursing and pumping, Simple, Comfortable and Convenient.

One $50 gift certificate for Lactation Granola Bars from Oat Mama.  Undeniably delicious and packed with brewer's yeast and healthy fats from nuts and seeds, Oat Mama lactation granola bars are lovingly crafted by breastfeeding mamas for breastfeeding mamas.

One Bamboobies Breastfeeding Bundle, which includes a pack of reusable nursing pads, a jar of organic nipple balm, and our new nursing yoga brahhh.

One Milk-Saver. One Milk Tray, one Nursing Blend, one Nursing Time Tea, one Softies Nursing Pads, and  one Nipple Nurture Balm all from Fairhaven Health. Milkies by Fairhaven Health is a line of innovative breastfeeding products to help moms reach their breastfeeding goals! Products include breast milk collection and storage solutions to help moms returning to work, as well as supplements, teas, nipple balm, nursing pads, and much more!

One $50 gift certificate from Momzelle.  Momzelle's mission is to help mothers feel comfortable and confident breastfeeding in public by designing high quality, affordable and super cute nursing wear.

One $100 gift certificate from Vida Leche Amor. Vida Leche Amor is a collection of fashionable tops and dresses designed to be worn during the full-term breastfeeding relationship and beyond.

Freemie Deluxe Cup Set with Expanded Compatibility Kit (works with all compatible pumps)  Pump with your shirt on—anytime, anywhere, with Freemie!

One Large size NuzzleHUG.  The NuzzleHUG by Nuzzle soothes a nursing mother's lactation discomfort with warm and cool breast, neck and body therapy.

One Milk It Kit and a set of 120 waterproof breastmilk labels from Milk It. This set will help mom organize and label her milk and go back to work without worry of pumping session walk-ins or shared fridge milk mishaps!

One Chic Cowl Nursing Top in Purple from Udderly Hot Mama.  You'll feel so stylish and enjoy the quick access to nursing so much that you'll want to wear this shirt all year round. The patent-pending inside flap, included in every Udderly Hot Mama® nursing garment, provides extra privacy during a feeding. When baby's weaned, you can easily remove it and add your top to your everyday wardrobe.

One Breastfeeding/Nursing Necklace from Wee Kings.  Wee Kings nursing necklaces are the perfect distraction for baby's hands while being fed, and are a stylish, practical accessory for mom to wear.

LatchPal Breastfeeding Clip and Little Zip Pocket Blanket from Happy Fig.  LatchPal is the only breastfeeding clip of its kind; the one-handed, patented, quick fastening method makes it easy for postpartum and pumping mothers to secure their shirts and nurse in comfort.  It also doubles as a nursing reminder clip!  Little Zip Pocket Blanket is a fashionable and functional blanket that can be used for cuddling, nursing, and carrying your parenting necessities. This innovative blanket has a hidden zipper pocket that stores diapers, wipes, breastfeeding accessories, and more.

One $75 gift certificate from Milk Nursingwear.  Milk Nursingwear designs chic nursing tops, nursing dresses and nursing sleepwear that feature hidden openings making breastfeeding anywhere, anytime both convenient and discreet

One Prenatal Bundle from Rumina Naturals.  Our Prenatal bundle includes three of our best selling products.  Our Womb to Grow complete prenatal vitamin,with Methylated folate, will nourish mom and baby from the inside out while our Totally Tallow skin cream will provide soothing moisture to a growing, glorious belly! Our Baby Rump Rub is a must-have for all new Mommas to help heal and protect those tiny bums from diaper rash right from the start.

Pre-sale for San Diego Big Latch On T-shirts

Probably one of the biggest requests we received last year at our Big Latch On was to sell T-shirts for the event. Now sure why we never thought of that idea because it was brilliant!

We are so excited to partner up with Garb Goods, one of our favorite local designers and screenprinters, to offer you a San Diego Big Latch On 2017 t-shirt or tank top.  

  • The pre-sale will take place from July 17th - July 27th and all shirts are $15.  
  • All shirts can be picked up at Wonderful and Wild starting on August 2 or you can pick them up when you sign-in at the Big Latch On event.  
  • We will also have a limited amount of T-shirts for sale at the Big Latch On event, for $20.

All proceeds will be donated to the San Diego Breastfeeding Center Foundation to help pay for lactation consultations for local low-income women.  

Ready to see the awesome T-shirts????

Click on your favorite shirt to be re-directed to the Wonderful and Wild website for purchase.

Global Big Latch On Event 2017

We are so excited to announce that the San Diego Breastfeeding Center and Wonderful and Wild are co-hosting a 2017 Big Latch On event!  For those who are unfamiliar with the Big Latch On, this is an event that started in New Zealand in 2005 during World Breastfeeding Week.  The mission of the Big Latch On is to protect, promote, and support breastfeeding women and each year groups of breastfeeding women come together at locations all around the world to latch on their children at a designated time and day in honor of this mission and to attempt to set a new record!  This year, our Big Latch On event will also serve as a major fundraiser for our non-profit organization, the San Diego Breastfeeding Center Foundation.

So, here are the details:


When is the Big Latch On?

The Big Latch On event will take place on Saturday, August 5, 2017 from 8:30am-11am.  The actual Big Latch On will take place at exactly 10:30am, so don’t be late!  

Where will the Big Latch On take place?

At Wonderful and Wild.  The address is: 1007 University Ave. San Diego,CA 92103.

Do I need to RSVP for the Big Latch On Event?

Yes, please!  Since we need 1 non-breastfeeding witness for every 10 breastfeeding mamas, it would be wonderful if you can RSVP before the event.  If you forget, please come anyway.

What is the agenda for the Big Latch On?

8:30am-10:15am - Registration and mingle.  Purchase tickets for our Opportunity Drawing; proceeds to be donated to the San Diego Breastfeeding Center Foundation.  First 100 attendees will get an awesome Goodie Bag!

10:15am-10:25am - Settle in and get ready to latch on

10:30am-10:31am - Big Latch On!

10:40am-11:00am - Opportunity drawing winners announced

11am - Event ends

What takes place at registration?

Each breastfeeding mom needs to register, with her name and email address, so that she can be counted during the event.  Also, each mom will decide whether she gives her permission to be photographed during the event.

What takes place during the Big Latch On?

8:30am-10:15am: Once moms have registered, there will be plenty of time to relax, mingle, and grab some coffee and breakfast at many of the local restaurants in walking distance.  You will also have time to purchase tickets for the opportunity drawing items.  Definitely bring a water bottle so you can stay hydrated.

From 10:30-10:31am, all of the participants will latch on their child(ren).  Each breastfeeding mom will be counted by one of the non-breastfeeding witnesses so that she can be accounted for in setting the Big Latch On record.

From 10:40-11:00am, opportunity drawing winners will be chosen.  Winners must be present to receive the gift.

What are the opportunity drawing details?

We are in the process of collecting items for our opportunity drawing!  Each Big Latch On participant will be given one ticket to enter the opportunity drawing.  Additional tickets can be purchased at the event: $1 for 1 ticket, $5 for 6 tickets, $10 for 12 tickets.  All money raised will be donated to the San Diego Breastfeeding Center Foundation to help pay for reduced-fee breastfeeding consultations for low-income breastfeeding families in San Diego.  If you have an item or service that you would like to donate for the opportunity drawing, please contact Robin Kaplan, at

Sponsorship opportunities!

This year we are offering Sponsorship Opportunities, at a variety of levels, ranging from Goodie Bag donations to official sponsorship of our event.  If you are interested in sharing your service or product with our local families, please contact our event coordinator, Liz Bradshaw at for more sponsorship information.  So far, we are thrilled to have the following businesses as sponsors: La Luna Health, San Diego County Breastfeeding Coalition, A Wholesome Home, Luludew, and Inspire Life Chiropractic.

How will the photographs be used after the event?

We are so thrilled that Ariel Dolfo, of Ariel Dolfo Photography, will be documenting our Big Latch On event for the fourth year in a row!  Photographs will only be taken of mothers who give permission to be photographed.  Group photos will be taken to document the event and sent with our final number of participating breastfeeding mothers, as well as placed on the San Diego Breastfeeding Center website.  

Looking forward to seeing you all there!